We promise that we will collect, use, process and store your data properly and securely. We will

  • Use and maintain your personal data in accordance with all applicable legal requirements
  • Inform you about what data we collect about you and how we use it
  • Ensure that the privacy of your data is maintained
  • Honour your legal rights in respect of personal data which we hold

We will not sell your data or transfer it outside of the Dream Bedding to anyone to use for their own marketing purposes.

This Privacy Policy explains what personal data we collect about you, how and why we use it, who we disclose it to, and how we protect your privacy.

Personal data we collect about you

When using the term “personal data” in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details, information relating to your order, information on how you use our website or you interact with us.

We collect some personal data from you, for example when you register on our website or buy products from us, when you agree to receive e-receipts, when you use our website, enter competitions or sign up to receive our newsletter, when you visit our stores, buy our goods, use our services or contact us. We may also receive your personal data from our suppliers who provide services to you on our behalf (for example when you provide feedback on our goods or services).

For more information on the parties who may share your personal data with us, please see below:

Categories of data we collect

We may collect and process the following categories of information about you:

Your name and surname and your account details (email address, telephone number and postal address, date of birth, password, your interests, preferences, feedback and survey responses, your location).

  • When you create an account on our website
  • When you order products for home delivery
  • When you enter a competition or sign up to receive our newsletter
  • When you elect to receive e-receipts
  • When you are shopping in our stores
  • When you send us feedback or enter a review on a third party site

Information about your order and any products and services that you buy from us. This information may include your payment card details.

  • When you buy products or services from us or contact us in respect of your purchase.
  • When you contact Dream Beddings or you are contacted by Dream Beddings

Your posts, messages and responses to quizzes and polls on social media directed to Dream Beddings

  • When you interact with us on social media

Your feedback

  • When you reply to our requests for feedback or participate in our customer surveys
  • When you navigate on our website

Sensitive personal data

  • We do not collect any sensitive personal data.
  • How and why we use your personal data
  • We use your personal data for the following purposes:
  • To manage your purchases and provide our services to you
  • To communicate with you and manage our relationship with you
  • To personalise and improve your customer experience
  • To better understand you and what you like
  • To inform you about our news and offers that you may like
  • To improve our services, fulfil our administrative purposes and protect our business interests
  • To comply with our legal obligations
  • To combat fraud, for the detection or prevention of crime, or to protect our legal rights

Security of your personal data

We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. When you provide your personal data through our website, this information is transmitted across the internet securely.

Dream Beddings adheres to high security standards in order to protect your payment card details when you are sending us this information.

As described in this Privacy Policy, we may in some instances disclose your personal data to third parties. Where Dream Beddings discloses your personal data to a third party, we require that third party to have appropriate technical and organisational measures in place to protect your personal data; however in some instances we may be compelled by law to disclose your personal data to a third party, law enforcement agencies, and have limited control over how it is protected by that party.

The information that you provide to us will be held in our systems, which are located on our premises or those of an appointed third party. We may also allow access to your information by other third parties who act for us for the purposes described in this Privacy Policy or for other purposes approved by you. Your personal data may be accessed by and processed outside the United Kingdom (“UK”)  - including by staff operating outside the UK who work for one of our suppliers or agents (this includes staff engaged in, among other things, the fulfilment of your order). Where your personal data is transferred outside of the UK, we require that appropriate safeguards are in place.

We will retain your personal data for as long as we need it in order to fulfil our purposes set out in this Privacy Policy or in order to comply with the law.

Sharing your personal data

Your personal data may be shared with other companies within our Group. It may also be disclosed to a third party who acquires us, a member of our Group or substantially all of our assets.

We may also share some of your personal data with, or obtain your personal data from, the following categories of third parties:

Government authorities, law enforcement bodies and regulators when this is necessary to process an order or a request from you, or for legal or security purposes, or as required by law.

Courts, tribunals, legal advisors and / or insurers in order to comply with our legal obligations; exercise our legal rights (for example in court cases); enable the prevention, detection, investigation of crime or prosecution of offenders; and protect our employees, customers and other third parties.

Suppliers providing services to us in order to help us run our business and improve our services and your customer experience. For example we may share your personal data with:

  • suppliers who deliver goods directly to you, or service providers who pack and deliver goods to you.
  • companies who help us get your feedback on our services
  • companies who provide security and monitoring services in our stores and on our websites
  • companies who help us improve our business by analysing how customers shop when they visit our websites, or to enable them to contact you to ask you to review your purchase on their website
  • companies who send our marketing communications to you on our behalf
  • Google/Facebook and other digital media providers to show you advertising that might interest you while you’re browsing the internet, in apps and on websites.
  • External parties hold some of the data which is stored by us.

We select very carefully our suppliers who process your personal data on our behalf and require that they comply with high security standards for the protection of your personal data, including deletion of your data when our relationship with them ends.

Credit and debit card companies and payment processors  Dream Beddings shares some of your personal data, which includes information about your method of payment, with the credit or debit card company that issued the card you used to make your purchase and with third parties who process payments on our behalf. In order to ensure the security of your transactions and prevent or detect fraudulent transactions, we may also share your information with our fraud screening partner.

Our partners who promote offers or co-organise competitions/prize draws on our website, on social media or in our stores  From time to time, we make certain third party offers available through our website or we offer competitions and prize draws co-organised by third parties. If you choose to purchase products or services offered on our websites or in our stores by third parties, accept offers or participate in a competition, some of your personal data, such as your contact details and your billing information, may be directly collected by or disclosed to that third party. As such, if you purchase their products or services, your information may be collected by or transferred to those parties. Our partners have their own privacy policies and terms of use over which Dream Beddings does not have control. Whilst Dream Beddings carefully selects these partners, it has no responsibility or liability for their privacy policies, terms of use or the way they process your personal data. Please ensure that you review the relevant privacy policies and terms of use of these partners prior to purchasing their goods or services, using their websites or services or providing any personal data to them.

Other companies within our corporate group for administrative reasons connected with any of the above purposes.

How long we keep your data

We only keep your data for as long as we need it, and no longer than required by law. After that we will delete it, or anonymise it so that you can no longer be identified from it.

Order details - 7 years, to comply with legal and contractual obligations

Updates to our Privacy Policy

We may make changes to this Privacy Policy from time to time - we will update the Privacy Policy and we will publish on our website any new version of this Policy.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to: Dream Beddings –

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